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Read about GlassesOnline in the news. We’d love to hear from you so if you have any comments or questions, just email us at enquiries@glassesonline.com.au
 A Current Affair, Channel 9
Robbed Blind, Reporter: David Eccleston
Over nine million Australians wear prescription glasses, splashing out about $1bn a year on new frames and lenses but those designer frames can cost a small fortune and in this special investigation we expose a massive price fixing racket.....watch video
 December 2007, MyBusiness magazine
An eye on the market, by Nicola Card
Optical e-tailer GlassesOnline has weathered more than a few storms attempting to dock in the competitive prescription glasses market, but founder and Managing Director Kevin Reece remains steadfast in his resolve to supply cut-price glasses.....view article text version
 October 2007, BRW magazine
Ever wondered why a pair of reading glasses can cost as much as a mountain bike? The answer, according to Kevin Reece, the entrepreneur behind prescription glasses e-tailer GlassesOnline, is not so much in high-tech materials and expensive engineering, but the huge margins in an optical dispensers' market dominated by a few big players.....view article text version
 September 2007, Courier Mail
Resourceful visionary, by Josh Robertson
Some small business owners seek to master the arcane, technical area of Google and website development; others prefer to outsource and concentrate on core business. Optical e-tailer GlassesOnline’s managing director Kevin Reece has.....view article text version
 Channel 7
Buying glasses online, Reporter: Adene Paykel
Buying a new pair of reading glasses every time your prescription changes is similar to making a long term investment. With consumers forking out hundreds of dollars for a new pair, could optometrists be pulling the wool over our eyes when it comes to price?.....watch video text version | read on Today Tonight website
 January 2007, Daily Telegraph
Bargain specs raise hackles, by Joanna Tovia
Optometrists aren’t happy about it but for those who shudder at the cost of buying a new set of specs, the emergence of an online retailer offering substantial discounts is nothing but good news......view article text version
 November 2006, Financial Review (AFR)
A Visionary Upstart, by Damien Lynch
An entrepreneur has caused a stir in the prescription glasses market and sparked debate about the costs and......view article text version
 November 2006, Rag Trader
Optical etailer sparks price war, by Melissa Gulbin
Start-up brand GlassesOnline has shone the spotlight on optical retailers, illuminating overblown price points by slashing the price of designer eyewear.....view article text version
 November 2006, Sunday Telegraph
Body & Soul section
The last time I bought a pair of prescription glasses it set me back a small fortune. If you're looking to save money on your next pair of specs.....view article text version
 November 2006, Sydney Morning Herald (SMH)
Icon section
New glasses can cost up to $300 or more but this site.....view article text version
 June 2006
Cheap specs netted online, by Louise Pemble, Sunday Times
Perth people are buying prescription glasses over the internet for as little as $65.....view article text version
March 2006, Daily Telegraph
Robbing you blind for a pair of glasses, by Darren Behar
Glasses wearers are being stung for hundreds of dollars by opticians charging massive mark-ups.....view article text version
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