In The Press |
Rag Trader, 17/11/06 Optical etailer starts price war Start-up brand GlassesOnline has shone the spotlight on optical retailers, illuminating overblown price points by slashing the price of designer eyewear. Operating since last February, GlassesOnline last month moved into the territorial arena of designer brand retailing, scoring exclusive online distribution deals with high-profile brands Timberland, French Connection, CAT and Replay. Managing Director Kevin Reece said the prices set for designer brands by the bricks-and-mortar optics chains were “unjustified for the consumer”. “The actual glasses don’t cost that much. It’s the shops that keep the prices high,” he said. “If you need an eye test, they are free through Medicare every two years. Then you can log onto our website, select your frames and lens options and fill in the details of your prescription. That way you can save up to $140.” Reece said the company was looking to expand its offer of designer brands, revealing he was currently in "discussions” with a number of suppliers - with one notable exception.
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